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Sharjah Airport Authority honors six winners of the “Because We Care” Program

Tuesday January 6th, 2026

As part of its ongoing efforts to strengthen customer engagement and elevate service quality, Sharjah Airport Authority (SAA) has honored six winners of its “Because We Care” Program, one of SAA’s key customer-centric platforms, designed to actively involve customers in enhancing the travel experience and supporting continuous improvements across the airport’s services.

 

Launched in 2009, the “Because We Care” Program serves as an effective channel for capturing customer feedback and insights on service quality, while also supporting initiatives aimed at enhancing the travel experience in line with passengers’ expectations. The program’s continuity over 16 years reaffirms its role as a vital platform for promoting sustainable development, delivering services aligned with international standards, and encouraging community members to share their ideas and suggestions.

 

The recognition ceremony was attended by several officials from Sharjah Airport Authority. Dr. Ahmed Al Hmoudi, Director of the Customer Service Department at Sharjah Airport, honored the winners, whose practical development proposals have contributed to enhancing the passenger experience. The winners received complimentary flight tickets provided by Air Arabia, the program’s main sponsor.

 

 

Dr. Ahmed Al Hmoudi stated that the program reflects Sharjah Airport’s strong commitment to listening to customers’ and passengers’ views and suggestions. He noted that since the beginning of this year, 17 customers have been recognized for a wide range of proposals related to services and facilities within the passenger terminal. The latest recognition includes six customers whose ideas have directly contributed to improving the services provided at the airport.

 

He added that the “Because We Care” Program has become a key platform for strengthening communication with customers and leveraging their proposals to achieve higher levels of passenger satisfaction, while enhancing the travel experience across the different stages of their journey.

 

Sharjah Airport adopts an integrated approach to capturing customer feedback through satisfaction surveys available on the airport’s official website, alongside direct interviews conducted by the Customer Experience team with passengers during their time at the airport. This approach enables a deeper understanding of passenger impressions and supports the continuous enhancement of the overall travel experience.

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Sharjah Airport strengthens readiness for peak winter travel season

Monday December 29th, 2025

Sharjah Airport has announced its full readiness to welcome the expected significant surge in passenger numbers during the winter holiday period, following the implementation of a series of operational measures designed to enhance seamless passenger flow and ensure the continued delivery of high-quality services.

The airport advised passengers to arrive at their terminal three hours prior to their scheduled departure times to ensure a smooth travel experience.

In view of the anticipated increase in passenger traffic and the rise in daily flight activity, Sharjah Airport has encouraged departing travellers to make use of its advanced and available services. Passengers flying with Air Arabia are advised to benefit from the city check-in service, which allows them to complete check-in procedures in advance and proceed directly to passport control upon arrival at the airport.

Sharjah Airport offers a wide range of services designed to ease passenger movement and reduce processing times. These include self-check-in kiosks, baggage drop-off facilities in the departure area, smart gates, fast-track options and the Hala service. In addition, Air Arabia and Fly Jinnah passengers can benefit from the newly introduced home check-in service, which allows them to complete check-in procedures in advance and proceed directly to passport control upon arrival at the airport.

The airport has also opened the new Al Diyafah Lounge, located at the main entrance of the departure area, providing passengers with enhanced comfort and premium hospitality. Staffing levels have been increased across operational areas to ensure smooth passenger flow and faster processing for both departing and arriving travellers during peak travel periods.

These measures form part of Sharjah Airport’s ongoing efforts to enhance operational efficiency and ensure a seamless travel experience amid continued growth in passenger numbers during the winter season.