Thursday September 18th, 2025
Sharjah International Airport Authority honoured six winners as part of the “Because We Care” Programme, which was launched in 2009 to gather customer feedback and suggestions regarding the quality of services at the airport, contributing to continuous performance development and the ongoing enhancement of the passenger experience.
The Programme’s continuation over the past 16 years reaffirms its position as an effective platform for supporting sustainable development and delivering services that meet international standards, while encouraging community members to share their ideas and suggestions.
Dr Ahmed Al Hamoudi, Director of the Customer Service Department at Sharjah Airport, honoured the winners who submitted development proposals, including several initiatives and services that have been implemented and adopted to offer a better experience and services that meet travellers’ needs. The ceremony was attended by a number of Authority officials, and the winners received complimentary flight tickets courtesy of Air Arabia, the Programme’s main sponsor.
On this occasion, Dr Al Hamoudi stressed that honouring participants in the “Because We Care” Programme reflects the airport’s commitment to listening to passengers’ feedback and suggestions. He noted that since the beginning of this year, 11 customers have been honoured for a wide range of proposals related to services and facilities that meet their expectations in the passenger terminal, with the current recognition including 6 customers who submitted practical proposals that contributed to improving Sharjah Airport’s services.
Dr Al Hamoudi explained that the Programme has become a key platform for enhancing communication with passengers and customers, listening to them, and discussing their needs to achieve a higher level of customer satisfaction and to maximise their benefit from the available services during their journey.
In this regard, Sharjah Airport adopts an integrated mechanism to capture customer feedback and suggestions through satisfaction surveys available on the official website www.sharjahairport.ae, in addition to direct interviews conducted by staff with passengers during their journey through the airport. Furthermore, Customer Experience staff send dedicated surveys via email to customers after services are provided to gather their impressions and suggestions for improvement, ensuring a better experience. The airport also enables interaction through social media platforms and interactive polls displayed on digital screens within the terminal and on the airport website, providing accurate data that helps improve and develop the customer experience in line with their expectations.
